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Monogram Logo Design - Sometimes Appropriate |
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Wesley Nicholson - Logo Design Blog
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Monday, 07 January 2008 |
David Airey made an interesting post about Monogram Logo Design on his blog, and I thought I would share a few thoughts.
As David points out, Wikipedia's definition of a Monogram is as follows:
A monogram is a motif made by overlapping or combining two or more
letters or other graphemes to form one symbol. Monograms are often made
by combining the initials of an individual or a company, and may be
used as recognizable symbols or logos.
I personally really appreciate a logo that is able to make very creative use of initials, but I think it should be done very carefully. Sometimes it is better to develop the entire company name into a unique logo, rather than focusing on simply the initials. It is also very important that focus is put on the company name, as well as the initials.
The designers at MyCustomLogo have made an interesting blending of illustration and monogram design in their custom logo design for Advance Mortgage Solutions.
Basically, make sure that the design is unique (obviously) but don't sacrifice the unique use of an icon or creative use of the company name for a sub-par use of the company initials.
My favorite monogram logo featured in David's post was the below logo designed by Raja Sandhu for First Rate.
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