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To many cooks in the kitchen? Does putting more logo designers on a project result in a better logo? |
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Wesley Nicholson - Logo Design Blog
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Monday, 19 November 2007 |
One of the obvious differences between working with an online logo design company and a local firm is the way the project is approached; in traditional design firms, usually one, sometimes two designers are assigned to a project, and that's it.
With an internet based logo design firm, many more designers can be assigned to a single project for several reasons, the first being that the company usually gets a higher volume of work than a land based company, simply because they have an international audience, thus enabling them to have more designers on staff then their location based counterparts, and the second being that many interent based design firms have designers from around the world working for them on a project by project basis.
There are negative and postives aspects to both sides of the situation: working with a local design shop limits you to the experience and skill of one or two designers, whereas working with five or more designers in an internet enviroment gives you a much broader and varied scope of ideas, while at the same time sacrificing some of the one-on-one experience that you get with a local shop.
Ultimately it is up to the business owner to decide what they are looking for from the design process. If they are looking for a variety of options at a low cost and aren't as concerned with actually physically sitting down with someone then an internet based solution will work nicely for them. If the design project is for a very locally based project that is better understood by a local design team then that is probably the better choice (a project for a new logo for a small town in Arkansas is probably better undertaken by someone who knows the town then someone based out of the California).
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